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Promoting cycling

Make your cycling promotion a success by choosing activities carefully and publicizing them well.

Practical events

Some events focus on mainly practical support for helping people ride more.

  • Doctor Bike: For most people, having a mechanic come to their home or workplace is much more convenient than having to take a bike to a shop mechanic. An on-site maintenance service is a cost effective way to encourage cycling and ensure that staff are travelling in safety.
  • Maintenance education: One barrier to cycling is fear of what to do when the unexpected happens, like a puncture. Simple demonstrations or courses on how to carry out minor repairs can give people the confidence to use their bike more.
  • Commuter training: Unless staff were lucky to access ‘cycling proficiency’ at school, it’s likely they have never received any cycle training at all. Commuter training from a National Standard instructor can raise confidence and make cycle journeys seem less intimidating.
  • Bike buddying: A bit like car-sharing, you can create a register of new and experienced cyclists and then pair them up according to location. The more experienced can share their route knowledge and skills with the novices. We recommend that the more experience rider has also had commuter training to ensure that they give sensible advice.

 

Creating a buzz

Other events are aimed creating a positive attitude to cycling in the workplace.

  • Bike breakfasts and other rewards: Offer staff a tangible incentive if they cycle into work on specific days or a certain number of times a month.
  • Group commute: Encourage staff who live near each other to organize a group commute, making riding a more sociable and suportive experience.
  • Commuter challenges: You can emphasize one practical benefit of cycling by finding staff who live near each other and who use different transport modes. Arrange for them to all leave home at the same time, and see who arrives at the workplace doors first. (Car-users are frequently last!)
  • Competitions: Run a competition for a cycle-related prize, such as a set of bike lights. Entry could be open only to those who cycle to work or could be linked to completion of a travel-planning survey.
  • Organized rides: Plan a series of lunchtime or after-work jaunts. Or plan a more demanding expedition to raise money for a local charity.
  • Bike Week: For Bike Week (normally in June), organize a selection of the events on this page.

 

Effective promotion techniques

Good publicity is key to the success of this event.

  • Posters: Make posters for your cycle promotion activities. Then put them in key locations where they will be seen: next to bike racks, on canteen entry doors, next to watercoolers, etc.
  • Emails: Plan a series of promotional emails during the run up to the event. A series is always better than just one since it creates a sense of build-up and improves the likelihood that it won’t be ignored.
  • Handouts: Consider leaving a note on everyone’s desk. Alternatively, ask payroll to put a leaflet in with everyone’s payslip.
  • Bulletin boards: Use intranet and similar mechanisms to post details.
  • Networks: Identify team leaders and ensure that they give your cycle promotion a mention during team meetings.

 

Cycle Training Wales can help you put this advice into practice. For more information, call 029 20397283 or email info@cycletrainingwales.org.uk .